Designation: Lead Generation Manager
Skills: Lead Generation, Outbound Marketing, Campaign Management, Salesforce CRM
Qualification: B.E. / B.Tech, MBA / PGDM in Marketing preferred
Experience: 6 – 8 Years
Role overview
We are looking for an experienced lead generation professional to build and drive lead generation strategies for our marketing campaigns. Working closely with the Sales & Marketing team, the role focuses on developing an effective lead generation program, driving qualified leads into the sales pipeline, and leading the lead generation team.
Key Responsibilities
- Build and drive yearly/quarterly/monthly lead generation strategies for marketing campaigns. The primary focus of the role is to work with the Sales & Marketing team to develop and deliver an effective lead generation program and drive qualified leads into the sales pipeline.
- Generate top-of-the-funnel leads and set up calls for the Sales team.
- Develop a deep understanding of Softdel’s offerings and use this knowledge to decide the Target Group and Target Persona for focused campaigns. Build the core product narrative and amplify it by creating messaging, value propositions, user benefits, and other assets.
- Email prospects to qualify leads and identify decision-makers to begin the sales process. Help drive business requirement discussions with clients to identify how Softdel’s services can help them achieve business objectives.
- Work directly with stakeholders on industry trends and plan the direction of lead generation initiatives.
- Manage and drive the lead generation team.
Required Skills & Experience
- B.E. / B.Tech; MBA/PGDM in Marketing preferred.
- 6-8 years of experience in outbound marketing, campaign management, and lead generation/setting up appointments for the Sales team.
- Hands-on experience with Salesforce CRM.
- Excellent written and verbal communication skills; a creative thinker with the ability to use data to inform all decisions.
- Ability to build collaborative partnerships with internal and external stakeholders to drive an effective marketing strategy.
- Target-oriented team player with a positive attitude and a go-getter mindset.
Good to Have
- Proficiency in marketing automation tools (Apollo, HubSpot, Salesforce, etc.) to convert website visitors into leads and nurture them into qualified leads.
