Designation: Manager – Inside Sales
Skills: B2B Lead Generation, Inside Sales, Business Development, Account-Based Marketing
Qualification: MBA – Marketing
Location: Pune
Experience: 10+ Years
Role overview
We are seeking a proactive Lead Generation Manager to drive demand generation and build a qualified sales pipeline for our IoT, Smart Buildings, Industrial Automation, and Digital Transformation solutions. The role involves developing multi-channel lead generation strategies, identifying target accounts, qualifying prospects, and collaborating with sales and marketing teams to accelerate business growth.
Key Responsibilities
- Develop and execute B2B lead generation strategies to generate qualified sales opportunities.
- Identify and engage enterprise decision-makers through email, LinkedIn, calls, and other outbound channels.
- Build and maintain prospect databases using tools such as LinkedIn Sales Navigator, Apollo, and CRM platforms.
- Qualify leads, schedule meetings, and hand over opportunities to the sales team.
- Collaborate with marketing on campaigns, webinars, events, and account-based marketing (ABM) initiatives.
- Track lead generation metrics, maintain CRM accuracy, and prepare performance reports.
- Mentor and manage the lead generation team, ensuring achievement of pipeline and conversion targets.
Qualifications
- MBA – Marketing.
- 10+ years of experience in B2B lead generation, inside sales, or business development, preferably in IoT or enterprise technology.
- Experience generating leads for enterprise technology solutions such as IoT, Smart Buildings, Industrial Automation, Cloud, or AI.
- Strong communication, prospecting, and stakeholder management skills.
- Hands-on experience with CRM platforms and lead generation tools.
